Microsoft's Take on Take Two


Rumours are swirling through web pipelines that Microsoft’s in talks with Grand Theft Auto publisher Take Two Interactive for an outright takeover right smack in the middle of a takeover bid by third party giant, Electronic Arts (EA). Although this news may wet any fanboy’s bacon gartered underwear, it’s highly unlikely. As Microsoft’s top honcho Shane Kim mentioned in an interview last year regarding such an acquisition, “Take-Two is platform agnostic”.

If they’ll be buying T2 for $2.5B, it makes business sense since margins from large volumes of sales from different IPs would translate to a fast ROI for Microsoft. Wrong. Take note that Take 2 (yes , that was intentional), gets their ballooned sales from having a multi plat approach. Most of their titles are released on 3 platforms. If Microsoft purchases T2, the sales figures would massively decrease since T2 releases would be exclusive to a single platform.

This purchase just doesn’t make sense for Microsoft. What does make sense is an acquisition of Epic Games with its so far exclusive high octane franchise, Gears of War. Plus the caveat of owning the Unreal Engine which most current gen games utilizes.

EA may have T2, let Microsoft have Epic.


4 comments:

Agnostic_Gamer said...

Whats MS waiting for? They should absorb Epic while they still have that 'relationship'

Anonymous said...

EA NEEDS Take2, they got no choice. For sure they'll have em' later this year. And from there GTAs all the way down.

X360Playah said...

wow, if MS will own both Take2 and Epic they'll win this generation!

Anonymous said...

According to a piece I read, EA will own Take2 anytime this month...