iPhone 4G

A disastrous leak that was months in the making, iPhone 4G’s impromptu unveiling has everyone baffled. No one would’ve dreamt of Apple easily handing-over its crown jewel to the media months before its official announcement. Even Jobs’ obsessive authoritarian control over what goes in and out of 1 Infinite Loop failed to deter the blogosphere from acquiring the revered prototype.

So what now? Well, Apple can simply opt to stay silent on the matter. Reject all inquiries from the media, however significant and substantiated they are or, they can adapt by pushing an official announcement much earlier than planned.

Bottomline: it’s a win for Apple. With the immense buzz this leak’s generating, the Cupertino giant has, without much effort, fueled hype and excitement among consumers waiting for the iPhone's next iteration.

For more on the iPhone 4G’s specs and upgrades, read Gizmodo’s exclusive take right here.